As part of SalesPlayX’s brand refresh, I organised the company’s existing visual assets into a clear, cohesive reference guide. The page outlines the primary typefaces, including Open Sans and Lumios Marker, the brand’s core colour palette,  and a collection of hand-drawn arrows, symbols, and decorative marks. These elements establish practical foundational guidelines for maintaining consistency across presentations and digital materials while giving the brand a recognisable visual style.

 

After further discussion with the client, we established additional specifications for the use of graphics, colour, and layout. White was selected as the primary background colour, with deep purple used for text to maintain readability and accessibility. The brighter accent colours—pink, orange, and red were to be incorporated sparingly and distributed thoughtfully throughout each page to create contrast and a playful side without overwhelming the content. We also defined a more intentional approach to graphic placement and spacing, allowing the hand-drawn elements to add personality and movement while maintaining a clean, structured, and professional overall aesthetic.