InnSure
Brand Identity
Guidebook
Adobe Illustrator & InDesign | 2025
InnSure is a remote-based non-profit that focuses on reshaping how insurance works in a world shaped by climate change. They bring together insurers, innovators, and communities to create practical, climate-friendly insurance solutions—especially where coverage is hard to get. This project was primarily focused on bringing cohesion to their existing brand, and creating practical guidelines for how to harness their brand to attract investors and consumers while putting environmental protection front and center in expanding access to disaster relief efforts.
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Concept
I completed this project as part of a summer internship, with the primary goal of creating a more unified and recognisable visual identity for the company. The business was looking to strengthen its outreach and attract new clients, identifying brand recognition and consistency as key areas for improvement.
Process
After compiling the company’s existing visual assets which included logo files, wordmark and logo combinations, colour palettes, and gradient specifications, I began identifying recurring themes and visual patterns within the existing identity. Several elements stood out, including the versatile use of geometric shapes derived from the logo, the extensive range of gradient treatments, and the strong use of the white logo against darker, more saturated backgrounds. I used these recurring elements as the foundation for organising the guidebook, mapping them into a clear table of contents that would establish a logical structure for the brand guidelines and make the system easy to navigate and apply.
Final
I developed a set of visual guidelines to bring the company’s existing design elements together into a cohesive system. The resulting layouts were designed to be clean, accessible, and easy to navigate, with clear standards for the placement, hierarchy, and structure of visual elements. The goal was to create a flexible framework that could be applied consistently across future communications and marketing materials.
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