Sasquatch
Skedaddle
Adobe Illustrator & InDesign | 2025
Backcountry Squatters is a non-profit based in Bozeman, Montana whose mission is to provide a space and communtiy for women, non-binary people and members of the LGBT+ community. There are 16 chapters of Backcountry Squatters at universities all around the United States. Every fall, the non-profit organizes a fundraising running race where there are 1mile, 5K, & 10K races. I was chosen to design the digital marketing campaign, with a logo, emblem, banners and mockups for the organization to use to advertise the event. To learn more about Backcountry Squatters, visit their website: www.backcountrysquatters.org
Color Palette
Having taken a look at past year's designs for the Sasquatch Skedaddle branding, I created a more updated color palette that matched the mood of the brand and incorporated earth tones. The previous year's color palette included warm fall colors such as orange, light brown and yellow. Having started with the two green tones, the light pink allows for some complimentary contrast as well as provides a mid-tone in grayscale.
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Wordmark Study
The Backcountry Squatters team requested that I make sure the design for the wordmark stay as true as possible to the existing BCS logo, including the emblem and the typeface used. I decided on the solution that used the font Logbond and incorporated the emblem into the 'Q' within the word 'Sasquatch'. After using the colors from the selected color palette, we were left with something that felt it matched the mood of the organization better than previous years designs, but also felt new and refreshing. Using the secondary font from the logo as the primary font in the wordmark allowed for the BCS logo to still stand out when placed together, but due to the thick stroke weight of Logbond, it doesnt overpower the Sasquatch Skedaddle wordmark. We also decided to include 2025 as a part of the main wordmark.
Emblem Logo
To stay true to the name of the event, the BCS team wanted me to include a Sasquatch in the logo, though they wanted to make it more feminine. I came up with different versions of the Sasquatch, keeping the general shape and movement of the illustration simple in order for the emblem to both be viewed big and small. I then combined the figure with a flower and vine, to show it both running but also holding the flower, encouraging the viewer to take part in the event regardless of being competitive in addition to making it more feminine and friendly.
Combined Logo
To stay true to the name of the event, the BCS team wanted me to include a Sasquatch in the logo, though they wanted to make it more feminine. I came up with different versions of the Sasquatch, keeping the general shape and movement of the illustration simple in order for the emblem to both be viewed big and small. I then combined the figure with a flower and vine, to show it both running but also holding the flower, encouraging the viewer to take part in the event regardless of being competitive in addition to making it more feminine and friendly.