Shell Glow
Brand Identity
Brand Design | Adobe Illustrator | 2024
Shell Glow Designs began as a passion project during my sophomore year at Cal Poly, driven by my desire to explore creative outlets beyond class assignments while also transforming my artwork into a sustainable business. I crafted a brand identity that emoted free-spiritedness and is inspired by surf-hippie culture, specializing in handcrafted Hawaiian seashell jewelry along with intricately carved linoleum block prints and handmade, naturally dyed tote bags.
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Logo Process & Study
The SG logo was inspired by sparkles on the surface of the blue oceans of Hawaii. The type family Ohno Blazeface serves as a playful and diverse serif used in both the emblem and the wordmark. I manipulated letters in the 18pt font to merge together and share a sparkle motif.
Business Cards
Event Branding
Configuring the setup for events both on and off campus became an art within itself. blah blah blah blah blah.
*getting invited to more events such as the Mission plaza events hosted by Streets of Vintage
Product Shoot
The goal behind conducting this shoot was to highlight the seashells within the jewelry and create an aura to each piece, treated like an artwork that belongs in a treasure chest in the deep sea belonging to mermaids.
Cal Poly Club
Collaborations
Some of the clubs in which I have been involved with planning events related to student vending and have vended at myself.
Thrift Cal Poly - Sustainable Entrepreneurship
Thrift Cal Poly hosts events at the campus Plant Conservatory every month in which student vendors (including myself) set up and curate our own booths to sell crafts and positive attitudes to those who attend.
RAW. Magazine - Art & Design Dept. Magazine
The RAW. Magazine is geared towards students and faculty specifically in the Art and Design department at Cal Poly SLO. They host events for fundraising in which I have sold at and helped to raise money.
Surfrider - Ocean Conservation Awareness
Surfrider hosts a film festival every year at the campus Plant Conservatory at which they showcase student film makers centering around themes of sustainability and community living. These events have vendors in which we help to fundraise.
HerCampus - Spaces for women
HerCampus hosts craft sales on and off campus at which vendors and students alike promote equal rights and safe spaces for women. They fundraise at these craft sales.
Photo Gallery
