Lo Schermo
Dell'Arte
Brand Identity | Adobe InDesign | Adobe Illustrator | 2024
Lo Schermo Dell'Arte is an annual contemporary art and film festival that takes place in Florence, Italy. This project was for a branding design class in which we were tasked to create a series of posters that would be displayed around the city as well as a tote bag to be sold to attendees.
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Primary Festival Poster
The first poster is geared towards marketing the festival as a whole, this design was created to feature the general information and would be displayed with the others that feature the titles of award-winning films featured at the festival.
Secondary Film Posters
Each of the posters feature stills from each respective film accompanied by its showing date at the festival and the director name. The color scheme for each poster is inspired by the film's cinematography and with the goal for diversity in visual interest.
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Tote Bag
The tote bag features a second version of the primary festival poster, with black text to stand out more against the canvas background.
